Cookie Policy
Which cookies how2austria.com uses, on what legal basis, and how to manage your consent under the GDPR and Austrian law.
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how2austria.com (“we”, “us”) respects your privacy. This policy explains which cookies and tracking technologies we use, on what legal basis, and how you can withdraw or change your consent at any time.
What are cookies
Cookies are small text files a website stores in your browser. They are required for the basic functioning of the site (essential cookies) and — with your consent — for traffic analysis and relevant advertising.
Types of cookies we use
1. Essential (always on)
Required for the site to work. They carry no tracking identifiers and are not shared with third parties. Without them the site cannot display content or remember your language choice.
- Legal basis: Art. 6(1)(f) GDPR (legitimate interests) and Art. 5(3) ePrivacy Directive (exception for strictly necessary cookies).
2. Analytics (off by default)
Help us understand how visitors use the site: which pages are popular, where traffic comes from, how long they stay. Data is aggregated and pseudonymised.
- Services: Google Analytics 4, Umami.
- Legal basis: Art. 6(1)(a) GDPR — your consent.
3. Marketing (off by default)
Used to measure advertising effectiveness and show more relevant ads.
- Services: Google Tag Manager, Meta (Facebook) Pixel.
- Legal basis: Art. 6(1)(a) GDPR — your consent.
Applicable law
| Instrument | Application |
|---|---|
| GDPR — Regulation (EU) 2016/679 | The core EU data protection regulation. |
| ePrivacy Directive 2002/58/EC | Requires consent for storing and accessing non-essential cookies (Art. 5(3)). |
| Datenschutzgesetz (DSG), Austria | Austrian implementation of the GDPR. |
| TKG § 165 | Requires consent for storing/accessing information on the user’s device. |
| DSGVO (German version) | German-language text of the GDPR. |
Third-party services and data transfers
Some cookies are set by third parties (Google, Meta). These companies may act as data controllers and process information under their own privacy policies. Transfers outside the EEA (e.g. to the United States) may take place on the basis of the EU-US Data Privacy Framework.
Cookie retention
| Type | Retention |
|---|---|
| Essential | Session / up to 1 year |
| Analytics (GA4) | 14 months (default) |
| Marketing (Meta) | 90 days |
| Consent record | 365 days |
How to manage consent
- Open the consent panel: click “Manage preferences” in the cookie banner at the bottom of the page. To show the banner again, delete the
astro-consententry in your browser’s localStorage. - Withdraw consent: uncheck the “Analytics” and “Marketing” categories and save. Cookies previously set will be deleted on the next page load.
- Browser settings: you can also block or delete cookies in your browser settings. This will not break essential site functionality.
Your GDPR rights
Under the GDPR and the Austrian DSG you have the right to:
- Access — find out what data about you is being processed (Art. 15).
- Rectification — correct inaccurate data (Art. 16).
- Erasure — have your data deleted (“right to be forgotten”, Art. 17).
- Restriction of processing (Art. 18).
- Data portability — receive your data in a machine-readable form (Art. 20).
- Objection — to processing based on legitimate interests (Art. 21).
- Complaint — to the Austrian supervisory authority: Datenschutzbehörde (DSB), Barichgasse 40–42, 1030 Vienna.
Changes to this policy
We may update this policy. The “last updated” date is shown on the page. Material changes will require renewed consent.
Contact
For privacy questions reach out to how2austria.com via the feedback form on the homepage. The data controller is the site owner.
Last updated: June 2026.