Business Handover in Linz: Bookstore Alex to Become Part of Morawa An important event is unfolding for book lovers in Linz: the well-known bookstore Alex is transferring its operations to the Austrian chain Morawa. The move marks a new era for a shop that has delighted readers since 1987 and highlights the importance of preserving local book culture. Topics: Daily Life, Transport.

Business Handover in Linz: Bookstore Alex to Become Part of Morawa

An important event is taking place for book lovers in Linz: the well-known bookstore Alex is transferring its operations to the Austrian chain Morawa. This step not only marks a new era for a shop that has delighted readers since 1987 but also highlights the importance of preserving book culture in the region. What will become of Alex under the Morawa umbrella? Let us find out.

Key details of the business handover

Starting June 1, 2025, the bookstore Alex will become part of the Morawa company, marking an important step in Morawa’s business expansion. The move was announced by Alex’s owner, Alex Stelzer, who is retiring after many years of successfully running the business.

Why Morawa?

Morawa is an already well-known chain of bookstores in Austria with 18 retail locations, and it aims to preserve local literary heritage. The key aspects they focus on are:

• Preserving the unique assortment of Alex.
• Supporting local authors.
• Providing high-quality customer service.

The new managing director of Morawa, Klaus Maegele, noted that preserving Alex as a cultural center for Linz residents is one of the top priorities.

What to expect from the new owner?

With control passing to Morawa, many readers are wondering: what will change in the familiar atmosphere of the store? Here is what is known:

• Preserving the store concept: Alex will continue to operate under its own name and with its previous concept, which includes a diverse assortment with a focus on local literature.
• Supporting the book community: Morawa plans to preserve the spirit of the book community that is so important to Linz. This means that all events and gatherings for book lovers will continue.
• Quality service: Despite the change in management, the high standards of customer service that were a hallmark of Alex will remain unchanged.

More about Morawa’s plans can be found here.

The history of Alex

The bookstore Alex was founded in 1987 and has since become an important cultural space for the city’s residents. It has won awards several times, including the Austrian Book Prize in 2017, underscoring its contribution to the country’s culture and literature.

Alex Stelzer, who has managed the store for nearly 40 years, expressed joy about his decision to retire, saying he will now have more time for reading and enjoying his hobbies.

What do these changes mean for Linz?

The handover to Morawa underscores the importance of preserving local commerce and culture. In an era of globalization and the growing popularity of online retailers, traditional book publishers and bookstores face enormous challenges. This move shows that local bookstores can be resilient and successful with the right approach to business.

Expected changes for readers:

• An expanded range of literature.
• New events and activities for book lovers.
• Opportunities to discover new authors and works.

Conclusion

The transfer of the Alex bookstore to Morawa opens new horizons for Linz readers. By preserving the spirit of traditional bookselling and focusing on local literature, Morawa promises to make the store even more attractive to book lovers. Support for the book community and high-quality service will remain at the center of attention, contributing to the flourishing of cultural life in Linz.